Not talking about typography in 2022 ‘The first rule of fight club is you do not talk about fight club.’ Within a few months that single sentence of dialogue from David Fincher’s 1999 film Fight Club was catapulted (via Brad Pitt) into both popular culture and ubiquitous quotation. I have often thought that talking about typography is just like that. The easiest way to discuss typographic matters ‘outside the club’ is not to talk about it at all. Instead, we use that most useful of literary devices that can describe anything except itself—the metaphor. See, I just did it in […]