Ingestion, the first step in the process that routes an idea into deep-dish satellites and fibre-optic feeds destined for the sensory organs of the passive masses; global gluttony.

‘Ingestion’ is a word I see everywhere at IBC, the trade show for broadcasters in Amsterdam. Ingestion is how the makers of big screens, transmitters and mysterious boxes of algorithms turn thought into ultra-processed entertainment snacklets. The purveyors of dreams, they are the shovel sellers along the way to the gold fields. I am that which is ingested.