I’d been talking to my dad about the Cambridge Analytica story. Dad, a proud social media dodger; Dad, who fixedly nurses an image of Facebook centered exclusively on people posting photos of sushi. His position is part caveat emptor and part—perhaps harshly—’if you lay down with dogs’.

It’s not that I completely disagree with him—I recently wrote that Facebook’s true (and eerie) success lies in cajoling us to part, happily, with the kind of data we’d fight tooth and nail to keep from the government.