Australian public health campaigns are rarely discussed without reference to the Grim Reaper commercial. In the late 80s, the National Advisory Committee on AIDS released a series of shock ads: one with a baby-faced Russell Crowe playing Russian roulette in a drug den, another with some amusingly awkward condom conversations. The most memorable one had the Reaper ten-pin-bowling over people and dire data delivered in a doomsday register.

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Do We Still Fear the Reaper?

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