TruthFoto is famous all over Punjab. People travel from Amritsar, Muree and even Karachi to have their photo taken here. It is a tiny inner-city studio, wedged between a watchmaker and a spice store. A ten minute walk from Lahori Gate. It has a plain-looking front door, with a dust-covered doorbell and a wooden bench by the front door that reads ‘Please leave children here’. Those who have had their truth photo taken have all kinds of advice:

‘Don’t go looking for the back of the car, you won’t find it—there’s only the front.’