‘When skinny bitches attack’ had been my working title for an article about the June furore. For the unscathed, the story goes that in releasing her podcast interview with bestselling author Roxane Gay, publisher Mia Freedman issued accompanying copy that included the line ‘I’m searching for the right word to use here. I don’t want to say fat so I’m going to use the official medical term: super morbidly obese.’

Cue chaos. ‘When skinny bitches attack’ felt like it got to the heart of my grievances. It painted a schoolgirls-gossip/side-eye/slum-tourism aesthetic where Freedman sauntered in and deigned to interview a woman who wasn’t magazine-cover ready and who’d never fit the Mamamia milieu. (A milieu, apparently, where New York Times bestsellers still don’t make you pretty. Or slim.)