‘The Activist’, they called it. Recruit half a dozen social justice campaigners and save the planet–type people and make them compete against each other in a reality TV format for US media conglomerate CBS. ‘The activists will compete in missions, media stunts, digital campaigns and community events aimed at garnering the attention of the world’s most powerful decision-makers, demanding action now,’ reads the pitch. Run around inside this televised hamster wheel for a season, trying to get people to care about arms sales to Saudi Arabia or whatever while a panel of celebrities judges your social media engagement and probably your weight.

Just kidding—nobody working on the arms trade is going to get a second of screentime. But I digress: at the end of each episode the person campaigning in the least charismatic way gets thrown off the island; by the end of the season there’s only one activist left, Hunger Games style. They’ve won the opportunity to rub shoulders with oligarchs and war criminals at the G20, shaking their desperate little tin and ‘demanding action now’.