In 1991 a friend of mine who had no formal design training had found work in the then-burgeoning desktop publishing industry. Knowing very little about typefaces, he then set out to develop his own way of ‘learning on the job’. His idea was simple—to work his way through the font menu systematically with each job. So that as a new project came in, he would simply scroll down to the next font on the menu and use it. The next job he worked on he would use the font under that and so on. A logo set in Aachen would lead to the next being in Abadi MT, Akzidenz Grotesk to American typewriter and so on. He is currently at University Roman.