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Magazines in the Age of the iPad

JA April 11

A while ago I linked to this brilliant concept video by the R&D arm of Swedish media giant Bonnier and London design firm BERG on the magazine of the future. Now, with the advent of the iPad, the two have adapted their Mag+ prototype to work with Apple’s newest gadget, using Popular Science+ as the first cab off the rank. Their way of adapting text to the ereader format is truly exciting – many of the hallmarks of reading print, such as dog-earring and page ‘flipping’, are kept in yet improved in a way that makes the movement seem natural and unforced. Equally background photography and double-page spreads – often a key feature in print – has been preserved and placed alongside the added bonuses of search functions, easily accessible contents pages and options to purchase. This is information streamlined and reinvented – have a look and see (via Kottke).

Mag+ live with Popular Science+ from Bonnier on Vimeo.


 

Comments

by Simon
11 Apr 10 at 20:47

Interesting article from The Economist on iPad and the future of publishing: http://www.economist.com/business-finance/displaystory.cfm?story_id=15819008

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by Jess
13 Apr 10 at 9:24

Interesting article - cheers for link Simon.

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