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I am not a person who generally feels well-informed; for a year I called our Prime Minister Julia Jillard. So I’ve been reading a series of remedial primers, the Oxford Very Short Introduction.  >

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Garamond v Impact: How economical is your type?

JA January 31

This is a rather amusing little experiment carried out by Matt Robinson and Tom Wrigglesworth, both recent grads of Kingston University. In order to find out how economical the most commonly used typefaces were, they hand drew large-scale samples (literally) of each using separate ballpoint pens. The amount of ink needed by each font was reflected in the amount left in the pens. Garamond came out trumps, while Impact is clearly the font to avoid if you value your cartridges. Impressive use of stationery, with an e.

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Comments

by david rainey
31 Jan 10 at 5:07

How bold is that!

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by phill
31 Jan 10 at 12:27

groans at David's comment

Also, is it just me or are both of them left-handed? Weird.

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by Nigel
31 Jan 10 at 14:45

Ah, so THAT'S why I've written down pretty well everything that's come out of my brain in Garamond. All along I just thought it was the most readable font, where in fact it's actually the most sustainable. Who'd have thunk it.

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