Do good blog posts come in small packages?
Guest Post from Jabberwocky
August 07
We're very pleased to be introducing a new guest post by Ariel from Jabberwocky, another great blog on literary happenings (and of course we're rather chuffed that it mentions Spike!)
Last week I had a (very civil) altercation with a Gen Y blogger who argued that people won't read blog posts of more than a paragraph, or a few paragraphs at most. 'You can write more than that if you want,' he shrugged. 'If you want to waste your time. But people won't read it.'
I admit that I was pretty passive in this discussion. Most of my comebacks consisted of skeptical looks and a lack of enthusiasm in my agreement to write blog reports of a paragraph or so for him. This was partly because I'm an anonymous blogger and thus couldn't argue using my own experience; partly because this guy does online communication for a living, so I couldn't help wondering if he was right and I was wrong. (And yes, I admit that I have a tendency to go on for too long in my posts, one that nobody calls me on because I am - dangerously - my own editor.)
But still ... I couldn't help thinking about the Meanjin blog, Spike, the ever-prolific Angela Meyer's Literary Minded, James Bradley's fantastic blog, City of Tongues, and Mark Sarvas's The Elegant Variation. All of these blogs combine short posts with longer, in-depth thought pieces or examinations of writers, writing or other topics - and they're all highly successful blogs. And writers like Penni Russon and Rachel Power use their blogs to explore thoughts and issues or to share snippets of their lives, in a very readable and engaging way. I feel lucky and privileged to be able to follow sites like these free of charge, often accessing writing I'd be happy to discover in the print media.
And writer/bloggers Krissy Kneen and Christopher Currie, both from fabulous independent bookshop Avid Reader in Brisbane, have both recently won publishing contracts from Text for books that began life as stories on their blogs.
I don't know if I agree that form necessarily dictates content. It's true that it's nicer and easier to read long pieces in print; but one of the huge benefits of new technology is that it provides a forum for intelligent discussion and exploration of all kinds of topics, without the writer needing funding to create a platform for communication, or to place their story with the right editor at the right time, with the right angle and style for the chosen publication. I think there's a place for snappy news blogs and websites - like Genevieve Tucker's Reeling and Writhing, Jessa Crispin's Bookslut and Canada's Bookninja. But there's also a place for longer writing that takes advantage of the free and easy platform the internet provides.
That's what I wish I'd said to my Gen Y friend today, instead of just looking unhappy.
But I'm really, really curious to hear what other people think. Is shorter better online? For certain kinds of online writing, or certain audiences? Or does it depend on the writer and the topic and the day?
Afterword
I've just come across this argument for my side from the denizen of litblogging, Jessa Crispin of Bookslut, interviewed by Hackpacker:
For a while, the only writing about literature you could find online was short, highly opinionated blogs. I remember being told that people don't want to read things of length online, you can never publish quality original content online. I thought, bullshit. I went ahead with publishing 5,000 word interviews with authors, 15-minute videos, etc. I've been proven right, because more lengthy content gets posted online all the time: podcasts, videos, long form essays. Even from the same people who said no one would care.
Still, please do tell me if you have another opinion. I'm genuinely curious to see what people think on this.
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Comments
07 Aug 09 at 9:38
I think you should write what and how you want to, rather than trying to conform to some (supposed) internet ideal. I get sick of hearing that writing for the net always has to be short and snappy - I frequently read long opinion pieces online, and stories, and I appreciate the writers who write them.
...07 Aug 09 at 10:27
I've been thinking about this a lot lately. There does seem to be an increasing pressure for brevity on the internet, the most obvious manifestation of which is the growth of microblogging platforms like Twitter. Doesn't it flow, at least in part, from the nature of digital content as a network, in which each node is, first and foremost, a connector to something else? So there's an inducement, in the actual form itself, to constantly move, to skip from link to link to link. Most of my favourite bloggers write long posts, but I do think the medium is more suited to brevity. Which is one of the real challenges for literature as digital formats become more prevalent.
...07 Aug 09 at 10:45
Well, I've just finished reading this – all the way to the end – haven't I? So there are people prepared to read 'long' blog posts.
And I am one of those bloggers who can't seem to write short, snappy posts (as often as I'd like, anyway). I've often wondered if that is to the the detriment of attracting readers to my blog. But I still like writing - and reading - long, thoughtful pieces. I think one key is short paragraphs!
...07 Aug 09 at 16:05
I hate Gen Y. They're such terrible know it alls. If I wasn't Gen Y myself I'd never even listen to them. I'd just, like, tell them to go watch MTV or something. Totally.
People use the internet differently. Often, I only have time to read shorter blogs. I use a newsreader so that I can read over a hundred newsources at once. It can be exhausting. But once in a while I'll indulge in something longer and it's the equivalent of reading the Sunday paper: done for enjoyment rather than information gathering.
I think the 'keep it short' rule acknowledges that a lot of the time people are overwhelmed by the amount of content out there to trawl through. But if what needs to be written requires extra length, I really don't see what the problem is with letting it be longer.
Surely people will read it if they want to, and if they're interested, and if it's good. Regardless of length.
...07 Aug 09 at 16:11
I believe what you want to say chooses its own form and length.
The whole idea of the Internet and blogging is freedom of expression and a democracy you couldn't claim otherwise.
I work very hard on some of the pieces I put up on my blog. Will people read it? I don't know. I'm just proud to put it out there.
...07 Aug 09 at 19:48
I hate the assumption about gen Y being all the same and having anything apart from the most vague of changes in trends in common. Likewise the sayings that everything online must be short and catchy. If you want to catch as much as possible of the broadest and most general of audiences it might be true, but the great thing about blogs and online content is that you cherry pick the best and most specific content that you actually like, which if you want in depth content will include longer blogs. If you have a short attention span or just way to much information coming in it might not include longer blogs. Or it might but you might just can for content you care about the same way you would scan newspaper headlines and articles when you are reading a paper and choosing the 10% or so of the newspaper that you actually care about.
...10 Aug 09 at 12:17
every time i hear a Gen y make an argument it involves the logic along the lines of "i dont read blogs of more than a paragraph - so therefore nobody does"
like whatsisname on the punch the other week announcing that he doesn't like to read books or use the library - so nobody in gen y does!
int he words of paul simon"
"got a short little span of attention, what if i die here? who will be my role model now that my role model is gone gone?"
...10 Aug 09 at 23:26
As long as the post is engaging, I don't think length matters.
However, I did try reading a lengthy post on the phone once; I lost interest halfway down the page.
...12 Aug 09 at 10:15
It's great reading all these comments! Seems that instinctually, people are more drawn to shorter pieces online, particularly when browsing, but if following a blog or a writer or a topic of interest, we're happy to read longer pieces. Which isn't too different from how people read traditional media.
Maybe the trick is the old journalistic rule of engaging people from the get-go, with the title and opening lines, and putting the most important or compelling information up-front. And, as Mark says, short paragraphs. (Not saying I necessarily do all of these things, but ideally I probably should.)
I also think that part of the problem with online as a medium as opposed to print is that most blogs and websites are constricted when it comes to formatting and layout (many online writers post via templates) and therefore can't use some of the tools print uses to make reading longer pieces more attractive - ie. breakout quotes to draw the reader in. (Though of course, reading onscreen is a big part of the problem in itself.)
That said, I do still think that one of the fantastic things about publishing online is the space to say what you want to say. And immediacy.
I have to say, though I agree with Jeff that the medium is set up to encourage following links - thus taking the reader away and encouraging reading in bursts - the link element also helps writers to draw in a readership, often quite a specific one (sometimes for a blog/online publication generally, at other times for specific posts on particular topics). In my experience, this has more than made up for the handicaps when it comes to posting long pieces online.
...12 Aug 09 at 10:21
PS. I wasn't trying to be facetious about Gen Y ... I included the reference because I do think there is a (broad) generational difference in the way people use and think about online communication. Maybe because platforms for online communication have become ever briefer as they evolve, and younger generations are (broadly, again) more up with the latest platforms. (Blogs to Facebook to Twitter)
...16 Aug 09 at 14:43
Pressure for concision is always a feature of writing. We want sentences that are potent. That tell us clearly their intentions. There are two vital components. The intro; sound-bite; quote; the essential fragment. Which gives us what we need for a handle. The explanation follows. It goes all the way back to Shakespeare, who would often write an intro into a play three times so that people coming in late would know what was happening. The attention span for a mostly illiterate audience might have been about the same as a twittering audience. The ratio stays about the same. Many people who are nominally literate don't actually like words or complicated chains of reasoning. They grab bits of useful data and move on to more bits and pieces. So I think we write for those that love to read, and for them we let the sentences open up, make space for them and their own thoughts in what is essentially an exchange of understanding.
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