Blog

The uncomfortable truth revealed in Binet’s book is that readers should always have this guard up, and rarely do. Even though we know we are reading an historical novel, and authors ram that messag...  >

Other

Beautifully Banal

JA May 02

Beautifully Banal is project orchestrated by the Type Directors Club in partnership with Cardon Copy. According to the website, they asked various designers to find a classified ad in their local newspaper and ‘hijack’ it typographically – in other words redesign it as a once-off collectible poster.

The results, and the play on words/images, are really something. I especially love this one for ‘Poodle pups T-cup/toy all colours shots registered’, re-imagined by Tina Roth Eisenberg. poodle



This one for a personal classified ‘hijacked’ by Matthias Ernstbergeris great too – especially when viewed alongside the original: ‘SWEPT AWAY: Let a Sexy Sultry Italian take you into a world of sensuality & relaxation that will take your breath away. I love what I do.’ image



Also in non-designed related advertising funnies, have a look at this ad from 1886 found via Rumpus. The copy reads: "Cocoaine: It Kills Dandruff, promotes Growth of Hair, cures Scald Head." cocoaine


 

Comments

by Jon Walker
04 May 10 at 12:57

This is a great idea. On a similar note, Chip Kidd’s novel, The Learners, includes an episode in which the protagonist designs and typesets a classified ad (looking for volunteers for an experiment), in which the logic of his design choices is part of the story.

...

 

Only the comment field is required. Omitting the ID fields increases your risk of being mistaken for spam.